Baby Boomers Spend More Money Online
As reported by Internet Retailer, a new study from Jupiter Research outlines the spending habits of that all-important group of consumers- Baby Boomers.
Apparently, Baby Boomers are likely to spend more money online than the average online consumer, even in the same income ranges. In general, Jupiter Research believes that 76% of Baby Boomers have purchased goods or services on the Internet.
Baby Boomers are also believed to be the largest age group on the Internet (Baby Boomers were born between 1945 and 1964). 48% of this group has been online for more than five years, making this the most ‘experienced’ group of users on the Internet.
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