Predictably Irrational, The Hidden Forces That Shape Our Decisions

I recently read Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions, by Dan Ariely. This book is well written, and easy to read.

If you think you’re a rational person, read this book as soon as possible. It will help you understand how we are wired and/or conditioned to be irrational, and we typically aren’t even aware of it. This concept can be a bit disheartening, but the good news is that we can fix at least some of this irrationality by being aware of how it can occur and by making a steady effort to compensate for it. The key, it seems, is increasing our awareness and planning to be irrational (this concept is explored in-depth in The Black Swan
as well).

Not only is this book very interesting and enlightening, but I found it to be quite entertaining as well. I would put this one near the top of your reading list.

Finished 7/13/09, Rating: 9/10